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Global Product Marketing Specialist

Employer
GE Aviation
Location
Amersham
Salary
Competitive
Closing date
6 Apr 2021

View more

Clearance Level
SC, None / Undisclosed
Sector
Aerospace
Job Type
Permanent
Job Description Summary As the Global Product Marketing Specialist, Molecular Imaging, you will support the Global Marketing Leader, Molecular Imaging (MI). We are looking for a professional that will be responsible for executing effective marketing tactics, assisting with campaign development, analyzing the effectiveness of each campaign and developing our lead generation programs. The successful candidate will play an integral role in building and engaging the company's customer base as well as the Regional Marketing Teams with creative thinking and delivering with focus in order to promote the medium-long term growth of our business.

Job Description Responsibilities
  • Develop marketing strategies for projects, including digital.
  • Create and execute lead generation programs
  • Analyze data to determinate campaign efficiency
  • Develop and communicate marketing plans, campaign results and project recommendations to the broader teams.
  • Development of customer profiles, target personas, ensure customer needs are represented in product development and Value Proposition.
  • Support the execution of product/clinical/claim launch plans and campaigns including segmentation, positioning, targeting, awareness & advocacy strategies.
  • Ensure creative marketing materials undergo regular review and adhere to brand guidelines and compliance.
  • Develop tools and trainings for the commercial team to increase awareness of our products and help them to promote our products with high level of expertise.
  • Work closely with the sales team on program development and implantation
  • Support congresses with promotional material approvals (in cooperation with Advertising & Promotion and Field Marketing teams).

Qualifications and experience
  • Bachelor's Degree (or equivalent) ideally in Marketing, Business Administration
  • Experience in marketing, product marketing or related field
  • Solid experience in the development and implementation of digital campaigns
  • Healthcare or pharmaceutical product/industry acumen
Desired Skills
  • Open-minded, flexible and open to work with cross-functional teams. Proactive approach to engage and influence team members on the implementation of the campaigns
  • Strong organizational and project management skills
  • Strong analytical, data interpretation and process skills
  • Knowledges of tools such as PromoMats

Eligibility requirements 
•A good level of English and an EU Work Permit 

Inclusion and Diversity
GE Healthcare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you'd expect from an organization with global strength and scale, and you'll be surrounded by career opportunities in a culture that fosters care, collaboration and support.

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Additional Information Relocation Assistance Provided: No

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