Avionics Marketing Manager
- Employer
- GE Aviation
- Location
- Cheltenham, United Kingdom
- Salary
- Competitive
- Closing date
- 8 Apr 2019
View more
- Clearance Level
- SC, None / Undisclosed
- Sector
- Aerospace
- Job Type
- Permanent
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Cheltenham, United Kingdom
Business:
Business:
- GE Aviation
- Marketing
- The Senior Product Marketing Mgr is responsible for leading marketing initiatives for the UK-based Avionics business including: strategy & market research, product value creation, pricing, new product introduction, branding, partner/channel strategies, and sales campaign support. This highly visible role requires strong analytical skills, imaginative thought leadership, external focus, and excellent communication skills to influence key market strategies.
- The product marketer will work across the diverse array of Avionics product lines to help grow the business in current and adjacent markets. Responsibilities include:
• Create product value propositions through understanding of customer requirements
• Assess competitive landscape (entitlement, competition, trends), and recommend growth strategies
• Perform competitive assessments
• Provide due diligence to support BD / M&A activities
• Lead Growth Playbook process for UK-based Avionics site
• Provide campaign support to Sales Directors
• Conduct detailed customer segment analysis
• Develop Marketing deliverables for new product introduction.
• Create messaging / brand and organize promotion via trade shows, conferences, press releases, etc. through interface with Communications
• Provide dotted-line management to Marketing & Communications analyst
• Travel upwards of once per month to support sales campaigns, voice-of-customer, and strategic planning sessions (Europe and US primarily)
- • Bachelor's degree from an accredited university or college or equivalent knowledge and experience
• Significant commercial experience either in marketing, strategy, product management, or sales.
• Significant experience in aerospace sectorApplications from job seekers who require sponsorship to work in the UK are welcome and will be considered alongside all other applications. However, non-EU/EEA candidates may not be appointed to a post if a suitably qualified, experienced and skilled EU/EEA candidate is available to take up the post, as the employing body is unlikely, in these circumstances, to satisfy the Resident Labour Market Test. For further information please visit the UK Border Agency website http://www.ukba.homeoffice.gov.uk/visas-immigration/working Baseline Personnel Security Standard (BPSS) clearance is required and must be maintained for this role. Please note that in the event that BPSS clearance cannot be obtained, you may not be eligible for the role and/or any offer of employment may be withdrawn on grounds of national security. Please see the link below for further details regarding the requirements for BPSS clearance https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/61212/hmg-personnel-security-controls.pdf
- • Masters degree: Business Administration (MBA), Economics, Marketing, or Finance or equivalent knowledge and experience
• Experience with diverse aviation products and services
• Broad knowledge of aerospace and aviation industry key players and business models (airframer/aerospace OEMs, airlines, business & general aviation, UAVs, helicopters)
• Strong knowledge of avionics systems (controllers, flight management, displays, computing, etc.)
• Knowledge of industrial control systems (in support of controller adjacency business)
• Intense curiosity and ability to envision & assess growth opportunities in adjacent markets
• Familiarity with civil and military aviation/aerospace acquisition processes
• Ability to assess and recommend pricing strategies
• Strong oral and written communication skills
• Strong interpersonal and leadership skills
• Demonstrated ability to analyze and resolve problems
• Demonstrated ability to lead programs / projects
• Ability to document, plan, market, and execute programs
• Established project management skills
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